In this audit, we review Uma Sapna, a boutique hotel in Seminyak, Bali that nails the guest experience but stumbles when it comes to online visibility.
💡 What’s Working:
- The Google Business Profile is active and reviews are responded to
- They use the free Google Booking Link
- Strong brand identity and great location
🚫 What’s Holding Them Back:
- The website is a one-pager that looks more like a brochure
- The hero section is unclear — you wouldn’t even know it’s a hotel
- SEO issues like multiple H1 tags
- The booking system is outdated and hurts trust
- The mobile experience is poor and hard to navigate
- There’s almost no content to build trust or support guest questions
In Bali’s crowded boutique hotel scene, the right website experience can make or break bookings.
👉 Watch the full audit below to see what Uma Sapna could fix — and what you might be missing too.
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