HOSHINOYA Bali: When Luxury Offline Doesn’t Match Online

HOSHINOYA Bali is a truly stunning resort — a masterpiece of nature, architecture, and hospitality.
But their online presence? Unfortunately, it falls far short of the experience they offer in person.

In this video audit, I uncover major issues hurting their digital visibility and guest experience online:

  • No clear guest journey on the website
  • Weak SEO and poor site performance
  • Incorrect use of H1 tags
  • Outdated design choices and color mismatch
  • Lack of detailed storytelling about their villas

Your website is your first impression — and right now, HOSHINOYA Bali’s site doesn’t do justice to the incredible guest experience they deliver offline.

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